PARADE
BUILD ATTENTION
LIVE PARADE × AR/XR
Character IP marches into the real world. City streets become the stage.
CONCEPT
PARADE brings Character & Entertainment IP into public experience. Physical performance meets AR/XR, so the same parade runs live on the street and through every phone watching it.
DIMENSIONS
LIVE PARADE
CharacterPerformancePublic Space
Costumed characters, live performance and installations turn public space into a shared stage.
AR/XR PARADE
ARXRMobileScreen
Characters appear as AR/XR layers over real streets, playable on mobile and mirrored on city screens.
CITY-SCALE EXPERIENCE
Physical × DigitalShared RoutePublic Participation
A route that grows from a single street into a city-scale experience audiences travel for, physical and digital together.